NRCC IE Reserves $45.7 Million in First Round of Ad Reservations to Grow the House Majority

The National Republican Congressional Committee announced today $45.7 million its first wave of ad reservations for the 2024 election cycle.

This ad buy includes $1,300,000 in the Bakersfield DMA, $1,160,000 in the Fresno DMA, $2,500,000 in the Los Angeles DMA (includes cable track for CA-27), and $1,475,000 in the Sacramento DMA.

The NRCC is defending a number of House seats throughout these DMAs and named CA-09, CA-47 and CA-49 as targeted offensive opportunities last March.

“The NRCC committed from Day One to not just hold our majority, but go on offense to grow our majority – today we are putting our money where our mouth is,” said NRCC Chairman Richard Hudson. “This initial investment gives our candidates firepower to remind voters of the Biden border, crime, and inflation crises wreaking havoc on their daily lives. Extreme Democrats who enabled the chaos and malaise should polish up their resumes – they will be unemployed soon.”

Read the memo about the buy here.