Two weeks since Heck's Spanish launch, no Titus response
| It’s been nearly two weeks since Republican challenger Joe Heck announced the first Spanish language television ad in the race for the 3rd Congressional District seat.
Incumbent Rep. Dina Titus, D-Nev., is yet to respond with the election just eight days away. Democratic candidates tend to do better with Hispanic voters and the Hispanic voting bloc in the 3rd District, which encompasses part of Las Vegas as well as the surrounding suburbs, is considered critical for Democratic success. Democratic gubernatorial candidate Rory Reid and incumbent Sen. Harry Reid, D-Nev., are working the demographic hard in the 3rd District and Spanish media. Titus spokesman Andrew Stoddard didn’t say why the campaign — which is running ads on English language stations — isn’t up on Spanish TV. Stoddard only said “We have an aggressive outreach program targeting the Hispanic community through a variety of mediums that we believe will be effective to turn out voters.” With the airwaves crowded with political ads television time is costly. Consultants from both major political parties estimated it would cost about $40,000 to $100,000 to buy enough time on Spanish television in Las Vegas to make an impression with viewers. |