New NRCC Online Ad Campaign

New NRCC Online Ad Campaign

Yesterday the NRCC launched a new online ad campaign hitting Mike Michaud and four other Democrats in key races for their support of higher taxes. As stories out this afternoon highlight, these ads are using a brand new congressional district targeting tool from Google. See the stories below, and keep an eye out for the ads as your surf the web this weekend.

NRCC HOLDS MICHAUD ACCOUNTABLE:

BANGOR DAILY NEWS: NRCC AD TARGETS MICHAUD – “National Republican Congressional Committee on Thursday launched an online ad against Michaud, calling out the five-term House Democrat out for a “job-destroying political agenda that is bankrupting our country.”

THE BIG PICTURE:

POLITICO: GOOGLE LAUNCHES CONGRESSIONAL DISTRICT AD TARGETING – “Gerrit Lansing, the digital director at the National Republican Congressional Committee, said the committee is already taking advantage of the new targeting tool in a handful of districts and plans to continue to use it throughout the fall. The NRCC is spending $10,000 each to run online video ads against five Democratic House incumbents.”

CLICKZ: REPUBLICANS SPEND $50K ON YOUTUBE ADS TARGETING CONGRESSIONAL DISTRICTS – “The NRCC YouTube video spots launched yesterday and are aimed at… Maine’s second… The organization will spend $10,000 in each of the five districts.”

WALL STREET JOURNAL: GOOGLE AD TOOL TARGETS VOTERS BY DISTRICT – “The National Republican Congressional Committee is using the tool to distribute videos in five congressional seats and has plans to do more.”

All best,
Nat