home is where the heart is

September 20, 2012

And Brendan Mullen’s heart is in Washington, D.C. because that’s where is home is of course. Well, we should say his three homes.

But it looks like Mr. Mullen is trying really, really hard to make it seem like he is a Hoosier and even borrowed a house for his first campaign TV ad. Not kidding on this one! Check out the story below.

After being called out for spending years in Washington D.C. and running with the liberals in Washington, Brendan Mullen had the D.C. insider mindset and used a fake home for his TV ad.

Weird, right? So we know Brendan Mullen has three homes in Washington but does he have anything besides childhood memories in Indiana?

NRCC Statement: “Brendan Mullen is being dishonest with voters. He is pretending to be a Hoosier when we can clearly see he will go to any length to cover up the fact that he is a Washingtonian. Indiana families deserve better.” – NRCC Spokeswoman Katie Prill

In case you missed it…

Warning: Nothing About These Campaign Ads Is Real

Excerpt from today’s BuzzFeed article:

And then there’s Mullen’s ad, “Running.”

The ad shows the Iraq war veteran turned small businessman running in front of various South Bend landmarks and abandoned factories as the candidate discusses his “South Bend values” in the voice over.

The ad ends with Mullen running up to a home with an American flag waving in front as he sits on the porch with wife, daughter and dog.

Mullen, who was stationed in DC and spent several years in the area after his time in the Army, has been criticized by his opponent Rep. Jackie Walorski who has accused the Democrat of being little more than interloper in the district.

The ad goes a long way towards re-establishing his roots in the area and was a clear effort by the campaign to undermine that line of attack.

But the bucolic house featured in the ad isn’t actually his, but the home of a family friend a few blocks away, according to his campaign.

None of the ads violate any rules — indeed, they all use imagery and conceits that are staples of the campaign advertising business. But they also demonstrate the lengths candidates will go to establish their bona fides.