National Review: The NRCC, Harvesting a New Message on the Vine

Today, the NRCC released the first political ad using a new social network called Vine. Jim Geraghty at National Review has the details:

Are you familiar with Vine?

It’s sort of “Twitter for video.” Basically, it’s a network designed for sharing six-second snippets of video. Mini-YouTube, if you will. I’m not quite convinced that this will take off, but I’m sure some folks said the same thing about 140-characters-or-less messages when Twitter debuted. Anyway, in a Morning Jolt/Campaign Spot exclusive, you can check out the National Republican Congressional Committee’s debut effort in using this mobile service.

The National Republican Congressional Committee today released a 6 second Vine ad on Elizabeth Colbert Busch’s unwavering support for unions at the expense of South Carolina jobs.

Colbert Busch has said union voices need to be “lifted up” and even took campaign cash from the same union that tried to destroy South Carolina jobs. Unions have enough of a voice in Washington, they don’t need Elizabeth Colbert Busch too.

This is the first time a political organization has launched an actual ad on Vine to attack an opponent. Vine ads can easily be shared and are a new frontier of political media.

“Elizabeth Colbert Busch has consistently sided with the union that tried to destroy South Carolina jobs,” said NRCC Regional Press Secretary Katie Prill. “She can dodge debates and questions over her shady alliance with these unions, but she can’t hide from the truth. The families of South Carolina deserve a voice in Congress, but Elizabeth Colbert Busch is only concerned with being the voice of unions in Washington.”

We’ve got the ad to hold Elizabeth Colbert Busch accountable for her job-killing union backers. Check it out: