NRCC IE Reserves $45.7 Million in First Round of Ad Reservations to Grow the House Majority

June 27, 2024

The National Republican Congressional Committee announced $45.7 million in its first wave of independent expenditure advertising reservations for the 2024 election cycle. 13 of the 22 districts with reservations are currently held by incumbent House Democrats.

The buy spans 29 media markets, with the majority of the NRCC’s investment placed on offensive flip opportunities. By comparison, 86% of the DCCC’s recently announced ad reservations were to protect their highly vulnerable Democrat incumbents.

“The NRCC committed from Day One to not just hold our majority, but go on offense to grow our majority – today we are putting our money where our mouth is,” said NRCC Chairman Richard Hudson. “This initial investment gives our candidates firepower to remind voters of the Biden border, crime, and inflation crises wreaking havoc on their daily lives. Extreme Democrats who enabled the chaos and malaise should polish up their resumes – they will be unemployed soon.”

All 5 Congressional districts won by President Trump in 2020, but currently held by incumbent Democrats, are included in this initial round of ad reservations. These districts include AK-AL (Mary Peltola), ME-02 (Jared Golden), OH-09 (Marcy Kaptur), PA-08 (Matt Cartwright) & WA-03 (Marie Gluesenkamp Perez).

The reservations also include significant investments in both digital and Spanish-language advertising. Read the memo outlining the NRCC’s investment here.

The NRCC IE’s first round of advertising reservations are as follows:

Albuquerque: $2,043,200
Anchorage: $1,186,000
Bakersfield: $1,300,000
Bangor: $788,350
Binghamton: $858,500
Cleveland: $1,400,000
Denver: $2,327,000
Detroit: $1,622,000 (reserved for MI-07)
El Paso: $688,800
Fairbanks: $880,000
Flint: $1,111,000
Fresno: $1,160,000
Greenville: $1,054,000
Hartford: $1,310,000
Juneau: $84,000
Los Angeles: $2,500,000 (includes a cable track for CA-27)
New York City: $2,202,000 (includes a cable track for NY-04)
Omaha: $1,242,000
Philadelphia: $1,400,000
Phoenix: $1,163,000
Portland, ME: $1,373,150
Portland, OR: $6,060,000
Presque Isle: $298,500
Raleigh: $1,350,000
Sacramento: $1,475,000
Syracuse: $2,100,000
Toledo: $1,300,000
Utica: $342,000
Wilkes-Barre-Scranton: $1,600,000