ICYMI: NRCC Targets Vulnerable Democrat Adam Gray with New Spanish Ad

In case you missed it, the National Republican Congressional Committee (NRCC) launched a paid Spanish advertising campaign targeting the most vulnerable incumbent in Congress, out of touch Democrat Adam Gray.

“Latino voters are turning away from Democrat Adam Gray, who just voted for the largest tax hike in generations, hurting working families in California. The NRCC will make sure Californians don’t forget how they betrayed the Latino communities.” – NRCC Spokesman Christian Martinez

Republicans’ Spanish-language ad criticizes Democrat on tax vote. Is it fair?
The Sacramento Bee
June 3, 2025

Republicans are running a Spanish-language ad in Rep. Adam Gray’s district, saying he voted for a tax increase.

Gray last month voted against the “one big beautiful bill” that would keep federal income tax rates at current levels after 2025 and cut some other taxes. If the bill fails, tax rates would go up next year.

[…]

The Spanish-language spot from the National Republican Congressional Committee, the GOP’s House campaign organization, confronts Democrats and Gray with a challenge.

It translates to “Adam Gray voted for the largest tax increase in generations. Adam Gray would empty your wallet.”

Democrats have not specifically countered the Republican digital ad, which began running Monday, with their own Spanish-language ad.

“Democrats absolutely need to be responding to every comment Republicans make in English and in Spanish,” said Los Angeles-based Democratic consultant Matt Barreto. “That’s an error they’ve made in the past, not always matching them”

If Republicans keep insisting that Gray is backing higher taxes, it “may lay the seeds of a narrative. That’s what Democrats should be worried about,” he said.

Read more here.