ICYMI: NRCC Targets Vulnerable California Democrats with New Spanish Ad
In case you missed it, the National Republican Congressional Committee (NRCC) launched a paid Spanish advertising campaign targeting vulnerable out of touch Democrats Josh Harder, Adam Gray, Jim Costa, and Raul Ruiz.
“Latino voters are turning away from House Democrats who push radical identity politics and just voted for the largest tax hike in generations, hurting working families across the country. The NRCC will make sure voters don’t forget how Democrats betrayed our Latino communities.” – NRCC Spokesman Christian Martinez
Clock ticks on progressives’ tax push
POLITICO California Playbook
June 4, 2025
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ON THE AIRWAVES
BILINGUAL GOP — The NRCC is defending President Donald Trump’s budget megabill by going on the offensive with a Spanish-language ad blitz in the Central Valley.
The digital ads accuse Democratic House members of supporting the “largest tax increase in generations” by opposing the GOP’s efforts to extend 2017 tax cuts. Among those targeted are battleground Reps. Adam Gray and Josh Harder — as well as Reps. Jim Costa and Raul Ruiz, whose districts lean bluer but have shifted closer to Trump in recent cycles.
Christian Martinez, the NRCC’s national Hispanic press secretary, said those Democrats’ votes against the bill “betrayed our Latino communities.” Meanwhile, Democratic lawmakers have hammered the GOP over the bill’s provisions that would slash spending on Medicaid, food stamps and other safety-net programs.
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